We’ve cared about sustainability since before standards were imposed on the industry.
As early as 1946, with the introduction of the radial tyre (now the most common tyre), we reduced the rolling resistance of tyres by 30%.
In 1992 we reduced it by another 20% with the addition of the Silica technology, making tyres longer-lasting and more fuel-efficient.
What is rolling resistance?
Rolling resistance is the main challenge for tyre makers since it's intrinsic to the product: an object that rolls creates friction and therefore the engine has to work harder.
The quality of the tyre determines the fuel efficiency against that friction force.
In 2012, the MICHELIN ENERGYTM E-V was made available for electric cars to increase their autonomy.
We're currently working on our fifth generation of green tyres.
We aim to improve fuel economy by at least 2% and we have also reduced CO2 emissions with each successive generation.